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KidSmart founder Deborah deSherbinin is a results-oriented marketer who has been marketing to preschoolers, kids, teens and their families for more than 20 years. During that time, she has developed and launched over 100 products. Her expertise includes strategic planning, product planning, market research, promotion, public relations, licensing and advertising. She founded KidSmart in 1993 to assist companies in targeting the youth market utilizing a full range of marketing services.
As Director of Marketing at game-and-toy maker Parker Brothers,
Deborah managed more than $100 million in sales volume for
brands that included everyone's favorite board game, Monopoly,
as well as Clue, Sorry, Risk, Boggle and Trivial Pursuit.
She was the executive responsible for Parker Brothers' re-entry
into the children's game market, thereby increasing a $6 million
business to $40 million.
Deborah received her BA from Boston University and her MBA from Boston College Graduate School of Management. She is a member of Women in Toys.
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