KidSmart kid's product development

During their tenure at Parker Brothers, team members of KidSmart developed a sports product line for the Nerf business, starting with basic footballs and baseballs, then applying their talents to innovative and highly successful line extensions, including:

Nerf Blast-a-Ball®
Nerf Bow and Arrow®
Nerfoop®
Nerf Pool®
Nerf Boomerang®
Nerf Ping Pong®
Nerf Floppy Object™
Nerf® Fencing