An amazing number —85%— of new products fail in the marketplace. How can a company maximize its chances to beat the odds? Easy, by carefully following the best practices in the industry, from initial concept selection and design through final manufacturing and distribution. KidSmart specializes in helping companies identify new product candidates, refine product concepts, create a new product mix and design products that appeal to kids and their parents. KidSmart can manage all or part of the creative process, developing new products and packaging that are cost-effective to produce and stand out in the retail environment.