Developing a compelling concept for children, tweens or teens would seem to be the most important factor in a product's success. But unless you have a real understanding of what motivates consumers — both children and their parents — you're at a considerable disadvantage. Testing product appeal, package design, perceived value, product positioning and advertising messaging can provide invaluable insight that helps avoid costly errors that occur when marketers operate by their "gut". By conducting appropriate research — both qualitative and quantitative — and leveraging our considerable industry knowledge assets, KidSmart can help assure that your product is well-matched to the wants and needs of the age group you are targeting.