A well thought-out approach to the realities of retailing, pricing and distribution is fundamental to a successful product launch and long-term sustainability. Factors such as packaging, display design, price point, point-of-sale materials and distribution channels all have long-term impact on the success of your product. Whether your intention is to penetrate the market through specialty stores or big box retailers, or both, KidSmart can help you develop and implement a strategy that maximizes the likelihood of finding widespread retail acceptance.