KidSmarts services span the entire lifecycle of youth products
from strategic planning, marketing analysis and brand and concept development
to engineering, sourcing and market launch. Collectively, we have been responsible
for the creation, development, design, manufacturing and marketing of hundreds
of successful toys and games, from classics like Monopoly and Trivial Pursuit
to innovative newcomers like Bop It and KG Racers. Our expertise is wide ranging.
We have been tapped by companies for new product brainstorming, market analysis,
product concept refinement, industrial design, cost analysis, engineering, project
management, manufacturing sourcing, marketing plan development, promotional
planning and public relations programs.