KidSmart marketing kids
KidSmart toy game consulting


KidSmart’s services span the entire lifecycle of youth products – from strategic planning, marketing analysis and brand and concept development to engineering, sourcing and market launch. Collectively, we have been responsible for the creation, development, design, manufacturing and marketing of hundreds of successful toys and games, from classics like Monopoly and Trivial Pursuit to innovative newcomers like Bop It and KG Racers. Our expertise is wide ranging. We have been tapped by companies for new product brainstorming, market analysis, product concept refinement, industrial design, cost analysis, engineering, project management, manufacturing sourcing, marketing plan development, promotional planning and public relations programs.